Building a new fantasy football AI product from the ground up.
Creating a cutting-edge fantasy football assistant to empower users with AI-driven insights and strategic decision-making tools.
Challenge
Fantasy football players often struggle with information overload and decision paralysis due to the vast amount of data available. The challenge was to create a platform that distills complex data into actionable insights, helping users make informed decisions quickly. Our task was to develop intuitive AI-powered tools, such as Sit/Start Decider, Trade Analyzer, and Waiver Assistant, that enhance the user experience through AI-powered recommendations and easy navigation.
Solution
At the heart of RotoBot AI is our powerful fantasy football chatbot, designed to provide users with immediate, personalized insights and recommendations. By integrating advanced AI models, the chatbot helps users navigate complex decisions like sit/start, trades, and waivers with ease. The platform’s intuitive interface, enhanced by engaging visual elements and gamification, ensures that users receive actionable advice in real-time, whether on mobile or desktop.
Results
The introduction of the chatbot led to a significant boost in user engagement, with average session times reaching 15 minutes as users interacted frequently with RotoBot AI’s conversational tools. User satisfaction scores soared from 3.5 to 4.7 stars, reflecting high confidence in the chatbot’s guidance. Decision-making time was cut by 40%, and the platform quickly attracted over 10,000 active users in the first three months, maintaining a strong 35% retention rate week-over-week.
87%
Increase in user satisfaction with the redesigned interface based on beta feedback.
40%
Projected reduction in task flow steps for users navigating player insights and trade analysis.
75%
Faster onboarding time due to simplified user flows and improved UI elements.
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app behavior to understand the needs of fantasy football players. Our research included studying user pain points around lineup decisions, trade evaluations, and waiver wire pickups, along with competitor analysis to identify market gaps in existing fantasy tools.
Information Architecture: Leveraging insights from our research, we restructured the app’s navigation to prioritize the chatbot as the main feature, ensuring users could easily access key functionalities like sit/start decisions, trade analysis, and player insights. We organized information flow to reduce cognitive load and improve user efficiency.
Sketching: I led the sketching process, creating hand-drawn wireframes to map out key functionalities and user flows. These early sketches helped visualize the layout and interactions for features like the chatbot, sit/start decisions, and trade analysis. By collaborating closely with the founder, I iterated on the design to refine the user experience before moving to higher-fidelity prototypes.
Wireframing & Prototyping: We developed low-fidelity wireframes to map out the chatbot’s interaction flow and feature accessibility, refining them iteratively based on user feedback. High-fidelity interactive prototypes were then created to simulate the chatbot experience, allowing us to test and validate the design before development.
Usability Testing: Usability tests were conducted with diverse fantasy football users to evaluate the chatbot’s performance and ease of use. Feedback was used to refine task flows, adjust feature placement, and ensure that the AI recommendations were easily understandable and actionable. The insights gained from this testing informed iterative improvements, which allowed us to confidently proceed to high-fidelity designs.
Visual Design & Style Guide: We crafted a modern and engaging visual language, incorporating bold typography, dynamic icons, and a sleek color palette that reflects the tech-forward nature of RotoBot AI. A detailed style guide was developed to maintain consistency across all screens and future updates, ensuring a cohesive brand experience.
“ With RotoBot AI’s new intuitive design and powerful AI-driven chatbot, we’ve transformed the way our users interact with fantasy football. Our platform now truly reflects the needs of modern fantasy players, making strategic decisions easier and more engaging.”
Aishik Lala
CEO, Founder | RotoBot AI
Conclusion
The development of RotoBot AI transformed the fantasy football experience by directly addressing the complexities and inefficiencies faced by users. By integrating AI-driven insights with an intuitive chatbot interface, we streamlined the decision-making process for fantasy football enthusiasts, making it more accessible and engaging. The notable rise in user engagement, satisfaction, and retention highlights the impact of thoughtful, user-centered design in shaping a superior product experience. Our success reaffirms the value of blending advanced technology with a deep understanding of user needs to drive business growth.
